ICT Foresight: Charitable Giving and Fundraising in a Digital World - Publication

This is the third in a series of ICT Foresight reports looking at how Information and Communication Technology (ICT) is changing the environment in which VCOs operate.

Alongside exploring the tools available for electronic giving, such as websites and mobile phones; this report looks at the impact of technology on traditional marketing methods; and how to adapt to a cultural change in managing donors to ensure these tools are used effectively.

Download the report (PDF 673 KB)

ICT Foresight reports:

• Consultation and campaigning in the age of participatory media:
  This report examines the impact of ICT on the sector's 'voice' and representation roles by looking at the activities of consultation and campaigning.
• How online communities can make the net work for the VCS:
  This report examines how the internet is impacting on the relationships that individuals have with each other.
• Charitable giving and fundraising in a digital world:
  This report looks at the impact of technology on traditional marketing methods.
• How ICT is shaping the future design and delivery of public services:
  This report looks at emerging trends in the ways organisations are run and public services delivered through the innovative use of new technology.

Special offer
Each costs £15 - buy the full set for £50 (£35 NCVO members)