Good Guide to Trading

Trading in goods and services, often referred to as social enterprise, is an increasingly important source of unrestricted income for civil society organisations. Many organisations are finding it makes a valuable contribution to their independence, sustainability and growth.

The Good Guide to Trading: Getting ready for enterprise takes you through the process of launching a successful trading initiative from start to finish - giving lots of useful information on the way. The chapters can be worked through in order or used as standalone sections.

Aimed at anyone with responsibility for raising money, the guide will be useful to organisations that are:

• new to trading but would like to explore the options
• already undertaking some trading activity but need some guidance on how to do it
• already trading who wish to expand or refocus their activities.

Guidance is presented in an easy-to-use format, with tools, case studies, signposts to other resources, key tips and pitfalls to be aware of. The book is divided into four parts:

Part 1 puts trading into context within the sector, and explores the importance of a sustainable funding strategy

Part 2 looks at the overall readiness of your organisation to develop trading activity

Part 3 looks in detail at how to identify a specific trading idea and ensure it fits with your existing organisation

Part 4 includes a directory of sources of further support and a glossary.

The Good Guide to Trading: Getting ready for enterprise is the result of the successful collaboration between NCVO's Sustainable Funding Project and CASS Business School. Building on the success of the 'Getting Ready for Enterprise' training programme, this book delivers a valuable resource for the wider voluntary and community sector.

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