Good Guide to Campaigning and Influencing

The Good Guide to Campaigning and Influencing is the definitive guide to effective campaigning. Taking you from the beginning of a campaign to its completion this guide follows the structure of the campaigns cycle from analysing and selecting the issue, developing strategy, planning the campaign, delivering it and monitoring progress to evaluating impact and drawing out learning.

Building on the concepts of previous Good Campaigns Guides it places campaigning and influencing into the wider context that you might be working and explores the latest thinking. New areas include:

• Developing an evidence base and policy proposals
• Developing a theory of change and embedding evaluation
• Securing funding for your campaign
• Communicating campaign concepts and framing the debate
• Coping with success and becoming a partner in delivering change.

Feedback on the guide

"Having been a strong advocate of the earlier versions of NCVO’s the Good Campaigns Guide, I was very interested in Brian Lamb’s new Good Guide to Campaigning and Influencing – was there a need for it? The answer must be a resounding yes. It is a superb and topical compilation of approaches to campaigning full of examples. For some-one new to campaigning or needing a re-fresh, it is an excellent read cover to cover, and for experienced campaigners it is very cleverly laid out so that you can find that vital reference really easily. This is a must have book for all campaigners."

Jonathan Ellis, Director of Advocacy, British Refugee Council

"If you are passionate about successful campaigning, then this guide is probably the most important book you will read this year. At long last Brian Lamb’s expert knowledge on how campaigners need to think strategically is captured in these 186 pages.'

Jonathan Dearth, campaigner and founder of the Right Ethos specialist recruitment consultants for campaigning organisations.

Download The Good Guide to Campaigning and Influencing Contents and Introduction Pages (pdf 156KB)

Download The Good Guide to Campaigning and Influencing Part 1: Analysing the Issue (pdf 327KB)