The Art of Raising Money and The Good Guide to Trading - buy together at a discounted rate

The Art of Raising Money - Using marketing theory to stabilise and grow your income

It is time to break down boundaries; if your organisation thinks that marketing is just advertising, PR and selling, then this publication will change your mind.

Theories and techniques developed in the commercial world will help you to transform your fundraising and income generation so that it is sustainable, integrated and rewarding. The ideas and tools in this fun and engaging publication are as relevant to income from donations as to contracts or trading and are suitable for anyone who is unfamiliar with marketing theory and needs to raise funds.

Written by Professor Ian Bruce CBE with the Sustainable Funding Project at NCVO.

The Good Guide to Trading - Getting ready for enterprise

Are you searching for unrestricted income? Money that can be used to cross-subsidise activities or services that just can’t be fully funded by dwindling grants or contracts, or even a way of making those activities pay for themselves?

The Good Guide to Trading: Getting ready for enterprise takes you through the process of launching a successful trading initiative from start to finish - giving lots of useful information on the way. It is broken down into easy-to-navigate sections, complete with activities, tools and reference sections that will help you to navigate both the legal and the cultural minefields.

A great guide and a resource you’ll refer to again and again.


Special offer – buy both publications for only:

£35 (non-members – usually £42.50)
£25 (members – usually £29.75)