Virpi Oinonen's blog

What do the search company Google and international development organisations have in common? All have successfully used comics in their communication campaigns.

Have you ever tried to convince people to give money to your organisation? Or take part in your campaign? If so, you’ve probably spent hours and hours editing and polishing text. If you used images their sole function was to make your leaflet or funding application to look less dry - not to communicate the key message. This is understandable but unfortunate.