Marketing training

14th January 2010

Start time: 14th January 2010, 09:30

Finish time: 14th January 2010, 16:00

Book online

Essential voluntary sector marketing for 2010

Location: NCVO Conference Suite, London
Registration from 09.30

Speaker Presentations:

David Fraser and Lucy Hart, Frank PR 'Talkability® and the power of word of mouth' (PDF 5.1MB)
Diane Lightfoot, Director of Communications and Fundraising, United Response 'Powerful marketing strategies - the fundamentals' (PDF 0.5 MB)
Ivan Wainwright, Consultant, IT for charities - Workshop B 'The importance of data accuracy for marketing' (PDF 1.4 MB)

Book online or call Matt on 020 7520 3160

Join us at the first of our popular marketing training events of the year. The selection of informative and interactive sessions, and the many opportunities for sharing your learning will ensure you leave with the essential information you need to make you marketing work harder for 2010.

What will you get from the day?

The fundamentals of marketing strategies
Practical and cost-effective tips
New ideas from marketing experts
Tools to sharpen your marketing knowledge
Networking and the chance to share best practice with voluntary sector colleagues

Who should attend?

The training is for you if you are involved in marketing, communications, media or PR within the voluntary and community sector.

09.30	Registration
10.00	Chair's welcome and introduction
10.05	Talkability and the power of word of mouth Find out the basics of how to get people talking about your organisation! This session will teach the theory behind Talkability for charities. Frank PR will show you exampes of their work, which includes the recent well-known Drinkaware campaign. David Fraser and Lucy Hart Frank PR - Marketing Week's PR Agency of the year 2008
11.00	Refreshments and networking
11.25	Morning Workshops A Direct marketing: attracting a new profile of supporter B The importance of data accuracy and marketing C Effective Communications
12.40	Lunch
13.30	Afternoon Workshops Repeat of morning workshops
14.45	Refreshments and networking
15.00	Powerful marketing strategies-the fundamentals Whatever the size or shape of your organisation you will need a robust marketing strategy in order to plan your work effectively. Your marketing strategy will identify your target markets and help you to plan the best use of your organisation's resources and tactics to achieve your objectives. This closing session will take you through a step-by-step approach which will help you develop and implement a powerful marketing strategy. Diane Lightfoot, Director of Communications and Fundraising, United Response
16.00	Close

Workshops
Pricing

For more information:

email matt.gilfeather@ncvo-vol.org.uk
Call Matt on 020 7520 3160
Book online

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