Inspiring supporter action

Mobilising popular support behind your campaign can be a powerful way to achieve change. Working with supporters is not confined to mass mobilisation it can range from hundreds of thousands marching in support of a major global issue to small letter writing campaigns directed at organisations not used to being targets of lobbying. 

This guide considers the why, when and how to mobilse supporters into action looking in detail at recruiting supporters, sustaining activism, empowering the grass roots and addressing some of the challenges and risks. Fair Pensions, National Autistic Society, Breakthrough Breast Cancer, Leonard Cheshire Disability and Plane Stupid.

Download free the guide (PDF)

This resource has been jointly produced by Bond and Campaigning Effectiveness, NCVO based on a programme of work in this area led by Bond. Find out more information on Bond's website 

This guide has been produced as part of the campaigning and advocacy workstream, led by NCVO and funded by Capacitybuilders.