26th November 2009
Start time: 26th November 2009, 10:00
Finish time: 26th November 2009, 16:15
Book online or call Matt on 020 7520 3160
| 09.30 | Registration |
| 10.00 | Chair's introduction and welcome |
10.05 | Case study: how can a brand support fundraising?
A brand is a set of ideas, images and associations; it is an expression of who you are and what your organisation does. A successful brand will connect your supporters with your organisation’s vision and can be a great tool for retaining the loyalty of current donors and for attracting the support of new ones. But how easy is it really? Clara will show you how Macmillan Cancer Support is working through the challenge of using its brand for both awareness and fundraising. She will discuss the challenges involved in getting support for a cause that is about living-with, rather than dying-from cancer and how the holy grail of integration is harder than you might think. Clara Avery, Head of Supporter Insight Development, Macmillan Cancer Support |
| 10.45 | Trust and foundation funding Applying to trusts and foundations for funding can vary enormously, from the type and size of the organisation they fund to the reasons behind their funding. A panel of key funders will show you the diversity of choice available. Find out how to apply for funding from trusts and foundations and the issues to be aware of. You will get ideas to help you decide what is most relevant to your organisation and tips to make your applications more successful. Ian Woodcroft, Head of Policy and Knowledge Management, Lloyds TSB Foundation
Clare Thomas, Chief Grants Officer, The City Birdge Trust
Stephen Cox, Foundation Administrator, Peter Cruddas Foundation |
| 11.25 | Refreshments and networking |
11.45 | Workshops
A Effective corporate fundraising
B Making the most of fundraising online
C Tools and resources for sustainable funding
D Core message frameworks for fundraising |
| 13.00 | Lunch and networking |
13.45 | Workshops Repeat of morning workshops |
| 15.00 | Refreshments and networking |
15.15 | Fundraising strategy: the basics
An up-to-date and realistic fundraising strategy is essential for successful fundraising. David will take you through the key principles involved in creating a fundraising strategy and plan. Find out why a fundraising strategy is so important and how it can support your organisation. Get ideas to help you develop your own organisation’s fundraising strategy and make it more effective.
David Saint, Chairman, Action Planning |
| 16.15 | Close |
