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This month in Engage  - July/August 2009

Getting your message heard in a world that seems to be swamped with communication can be a huge challenge.

As more channels become available through which to transmit your work, concerns, services and campaigns – figuring out which
ones to use, when to use them and how to use them to the greatest effect becomes increasingly difficult.

In this issue, we look at how both individuals and organisations in our sector have found their way through this media maze.

We learn how Holly Shaw’s mastery of social networking helped her create a nationwide campaign for organ donations. While still a teenager, and awaiting a kidney transplant herself, Holly launched an initiative which has seen thousands of people sign up to the NHS donor register, as well as the establishment of a National Donor Day.

Features

The Knowledge - Twitter: Advice for voluntary sector staff using this popular microblogging site
What makes a killer campaign?: With resources growing scarce it’s tempting to skimp on advertising spend but, Peter Davy says, a good campaign can still pay off big

Contents

05 Comment
NCVO chief executive Stuart Etherington is ready for DIY sector funding

06 News
A round-up of recent stories, sector initiatives, global updates and campaigns

10 Forward thinking
Could voluntary organisations do better together?

13 Opinion
Media Trust Deputy Chair Jon Snow advises the sector to mediate itself

14 Interview
Campaigner Holly Shaw found online help to tackle the fight of her life

18 Advertising
What it takes to create a killer campaign

22 Film making
The most effective medium for those with a gritty story to tell?

26 Global brand
How a happy accident spawned a charity phenomenon for the Lance Armstrong Foundation

29 UK focus
We get behind the brand at Macmillan Cancer Support

30 Sector forecast
The economic outlook for charities

32 Sector insight
Getting the most from your volunteers 

34 Feedback
Current views from Engage readers

35 Ask the experts
The panel leads the way to ethical investments that also achieve the best return

36 Legal brief
Beware! Danger may be lurking in your data spreadsheets

37 Commission view
Andrew Hind offers more ways to see your organisation through these turbulent times

39 Workforce Development
How to work with an external HR consultant 

40 Events
The important industry conferences, meetings and training courses 

41 Resources
The latest books, websites and more

42 Spotlight
On Kent Children's Fund Network

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