NCVO Campaigns Conference: Campaigning in a Changing Environment

Registration, Refreshments and Networking
An opportunity to network with your peers, tables will be hosted by leading campaigners and public affairs officers - have a look at who will be there.

Plenary Session 
How does campaigning fit in the Big Society?
- Paul Twivy, CEO The Big Society Network (Twitter: http://twitter.com/thebigsociety)
- Katie Ghose, CEO The Electoral Reform Society
- Julian Dobson, New Start Magazine (Twitter: http://twitter.com/juliandobson)
- Ann Blackmore, Head of Campaigns and Communications, NCVO (Chair)

Morning Workshops
1. Meaningful and manageable evaluation
2. New opportunities for influencing legislation *now full
3. Using films to inspire change
4. Media master class

13:00 -14:00

13.30 - 13.45

Lunch including Launch of Good guide to campaigning and influencing, Brian Lamb

Keynote Speaker with Q&A
- Campbell Robb - Chief Executive Shelter

Afternoon Workshops
5. Insights from the US: new approaches to strategy and evaluation
6. Using Freedom of Information in Campaigning
7. Integrating social media into your campaigns
8. Working with Whitehall

Meaningful and manageable evaluation

This practical session will help you establish a manageable monitoring and evaluation framework to keep your campaign focused, check you are on track and monitor your impact. It will also cover how to communicate your success to different audiences and build a learning culture within your organisation.

Susie Rabin - NCVO (chair)
Hugh Mouser - Global Witness

Workshop Type: Practical | Case Studies

New opportunities for influencing legislation

* this workshop is now full

This session will look at some of the recent developments that provide opportunities to influence the political agenda. The session will cover the new backbench business committee, petitions, the Freedom of Information Act and other transparency initiatives that put power in the hands of savvy campaigners.

Clare Cowan - Parliamentary Outreach (chair) (@ukparliament on Twitter)
Natascha Engel MP, Chair of Backbench Business Committee
Edward Andersson, Deputy Director, Involve (@ed_andersson on Twitter)

Workshop Type: Discussion | Indepth | Case Studies

Using films to inspire change
This session will provide an indepth look into the power of film to inspire change.  You will cover:

The benefits of using films within your campaign work; Explore innovative networking events such as the Good Pitch (www.goodfilm.org) where you can learn about films in production that meet your campaign objectives and Good Screenings (www.goodscreenings.org) to learn about holding successful screening events; How to utilize visual media in a cost effective manner and what to do if you are thinking about using film in your campaign work

Sarah Mosses, Good Screenings - The Channel 4 BRITDOC Foundation (@C4BRITDOC on Twitter)

Workshop Type: Practical | Indepth | Case Studies

Media master class
This practical session will focus on:

Building an integrated media strategy for your campaign; How to frame your issue to get the most impact and coverage; Exploring the blurring of online and offline media channels

Rob Dyson - Whizz-Kidz (@RobmDyson and @WhizzKidz on Twitter)
Jonathan Moore - Suffolk Association Voluntary Organisations

Workshop Type: Practical | Indepth | Case Studies

Insights from the US: new approaches to strategy and evaluation
This session will share insight on how trusts and foundations in the US are developing an overarching approach to strategy and evaluation of campaigns. It will explore how models such as the theory of change can be utilised by campaigners here to develop a more systematic approach to campaign planning to better demonstrate impact to your stakeholders- your supporters, beneficiaries and funders.

Brian Lamb - Consultant (chair)
Angela Kail - New Philanthropy Capital

Workshop Type: Theory

Using Freedom of Information in campaigning
The Freedom of Information (FoI) Act is a powerful and versatile campaigning tool enabling access to information held by public bodies at a local, regional or national level.  This practical session will explain what FoI is and how it can be used to strengthen your work: from developing the evidence base to understanding how decisions have been made to gaining media coverage for your issue.  It will also tackle some of the potential difficulties that can arise and ways around them.

Katherine Gunderson - Campaign for Freedom of Information (chair) (@CampaignFOI on Twitter)
Ann Feltham Campaign Against Arms Trade (@wwwcaatorguk on Twitter)
Simon Birkett Campaign for Clean Air in London (@CleanAirLondon on Twitter)

Workshop Type: Practical | Indepth | Case Studies

Integrating social media into your campaigns
This practical session will cover how to build social media into your campaign strategy. Working through free online tools, such as blogs, Twitter, Facebook and online video, you can use at each stage: from developing an evidence base, getting your message out there, inspiring your supporters and evaluating your campaign.

Louise Brown - NCVO (@LouiseBrown on Twitter)

Workshop Type: Practical | Case Studies

Working with Whitehall
While governments inevitably come and go the civil service provides continuity and could hold the key to getting your issue recognised in legislation or policy. This practical session will cover: identifying who to contact, how to build effective working relationships and understanding the policy making process to maximise your impact.

Emma Taggart - Freelance Campaigns Consultant (Chair) (@emmataggart on Twitter)
Vicki Nash - Head of Policy and Campaigns, Mind
Mary Agnew - Deputy Director, Strategy Group, Department of Health

Workshop Type: Practical | Indepth | Case Studies

Voluntary sector/
public sector
NCVO member