Strategy

Do you know where your organisation is going over the next few years? Are you clear about how it will get there and what it will achieve? Are you sure everyone involved in your organisation has the same destination in mind?

Thinking ahead is fundamental to the ongoing success of your organisation. Often referred to as strategic planning, it can sound like a daunting process, especially for organisations with limited resources.

But defining your strategy and developing a strategic plan will help you make sure that your organisation is in the best position to achieve the most for your users or cause.

This section explains:

• what strategy actually involves;
• how to create a strategic plan;
• and how to make the most of the process, so that your organisation becomes even more successful.

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