Introduction to fundraising

Organisations need to think about approaching fundraising in a strategic manner. It's important to have a plan for your fundraising efforts before looking to potential fundraising targets.

This section explores:

• Fundraising strategy essentials
  Information on developing a fundraising strategy including the two essential planks of screening and shortlisting.
• Funding information services
  Signposts to organisations providing general funding information, on a national, regional and local scale.
• Resources for developing strategy and improving technique
  Signposts to resources for developing a fundraising strategy and improving fundraising techniques.
• Innovative approaches to funding
  Looking from a funder's point of view at some of the alternatives to a traditional arms-length funding approach.
• Top advice on fundraising applications
  Top ten suggestions as to what makes a good fundraising application.

We are very grateful to Simon Vincent and Barnardos CANDL Project for sharing their experience and expertise.