Writing a Fundraising Strategy: Grants
What is a fundraising strategy and why do we need one?
Ensuring that your organisation has the right level and types of funding and finance it needs, when it needs them, is critical if you are to be able to deliver your mission effectively. Fundraising takes time and resources. Therefore working out what fundraising activity you need to do, and how you will do it is an important task for any organisation.
A fundraising strategy need not be a long or complicated document. A one to two page summary is much more likely to be useful than a lengthy document.
The basic information every fundraising strategy – or plan – should include is:
- What funding is needed – how much, what types of activities, when?
- Where funds will come from?
- What activities need to happen to raise funds, when do they need to happen and who will do them?
A fundraising strategy would normally form part of the wider business plan for an organisation. As with a business plan, it’s useful to plan fundraising in broad terms three to five years ahead – and have more concrete targets and plans 12 months ahead.
If you are a small organisation, fundraising is likely to form a part of your wider role and writing a strategy can help identify what you need to do in this area of your role. It can also identify where you may need additional support from Trustees or volunteers.
For larger organisations where an individual (or individuals) has responsibility for fundraising, developing a fundraising strategy can be a useful way to establish what colleagues will expect of you and where you will need input from other colleagues (e.g. finance or project managers).
Whether you are a large or small organisation, the basic elements of your fundraising plan are very similar. Working through the questions in our checklist will help you develop your own simple strategy.
Developing your grant fundraising strategy: checklist
What kind, and how much, funding do we need?
|Where will funds come from?|
|What activities do we need to undertake?|
|What resources will we need?|
Advice and support
- Funding and finance
- Coping with cuts
- Addressing needs
- Managing change
- Planning for the future
- Involving people
- Public Service Delivery
- Governance and leadership
- Compact Advocacy programme
- Campaigning and influencing policy
- Collaborative working
- ICT (information and communication technology)
- Climate change
- People, HR and employment