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Income sources

Maintaining diverse and durable funding streams is key to achieving sustainability.

In this section you can find out about the different income sources that may be available to your organisation – each source is underpinned by good planning and financial management.

First steps

Before you start, you may want to read our introduction to fundraising, introducing the key themes that you need to be aware of when building a fundraising strategy.

The income sources

Ready to learn more? We think of income sources on a spectrum – from asking, on the left, to earning, on the right and we have produced a handy tool the Income Spectrum to help you analyse your organisation’s income, think about the different demands of each income source and assess whether a more diverse approach could benefit your organisation.

For more information work your way through our resources on each income source.

Gift Economy

Grants

Structured market

Open Market

‘Gift economy’

Unrestricted donations

Grants

Subsidies for specified activities

‘Structured market’

Contracts, often to deliver public services

‘Open market’

Trading goods or services

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