Income sources
Maintaining diverse and durable funding streams is key to achieving sustainability.
In this section you can find out about the different income sources that may be available to your organisation – each source is underpinned by good planning and financial management.
First steps
Before you start, you may want to read our introduction to fundraising, introducing the key themes that you need to be aware of when building a fundraising strategy.
The income sources
Ready to learn more? We think of income sources on a spectrum – from asking, on the left, to earning, on the right and we have produced a handy tool to help you analyse your organisation’s income and think about the different demands of each income source – download the Income Spectrum Tool or click on the links below for more information about each income source.
‘Gift economy’Unrestricted donations | GrantsSubsidies for specified activities | ‘Structured market’Contracts, often to deliver public services | ‘Open market’Trading goods or services |
You might also be interested in learning about:
- Loan finance – money to help your organisation to grow, develop or manage cash flow effectively.
- Outcome funding - An introduction to what outcome funding is and its growing significance to both funders and funded.
- Venture philanthropy – Support for organisations that combines financial resources with the provision of management and technical support.
Advice and support
- Funding and finance
- Coping with cuts
- Addressing needs
- Strategy
- Impact
- Managing change
- Planning for the future
- Involving people
- Public Service Delivery
- Governance and leadership
- Compact Advocacy programme
- Campaigning and influencing policy
- Collaborative working
- ICT (information and communication technology)
- Climate change
- Infrastructure
- Innovation
- People, HR and employment














